Affiliate Partnership

Join the Lucky Red affiliate program and partner with us to grow your revenue and audience. We welcome publishers, streamers, affiliates and marketing partners across Canada and beyond. We work closely with our partners to deliver clear commercial terms, timely reporting and marketing support so you can focus on driving quality traffic and building long-term value.

Program purpose

Our affiliate program is designed to create a straightforward and mutually beneficial relationship. We partner with content creators and marketers who can refer engaged players to our casino and sportsbook offerings. The goal is simple: drive sustainable player acquisition while keeping acquisition costs transparent and performance measurable.

Partnership benefits

Partners get access to a flexible commercial model, tailored landing pages, and creative assets that match Canadian audiences. We offer local-friendly messaging, multi-device landing options and periodic partner promotions to help you convert visits into sign-ups. Dedicated account managers are available to review performance and suggest optimizations.

Commission structure

We provide a competitive revenue share model with clear payment terms and scheduled payouts. Instead of listing fixed percentages, we discuss commission tiers and incentives directly so you get an arrangement that fits your traffic profile. Payout frequency and payment methods are agreed during onboarding to match your business needs.

Tracking and reporting transparency

Accurate tracking is core to our program. You’ll receive access to a partner dashboard with real-time reports on clicks, registrations and qualifying activity. We use reliable tracking to ensure conversions are credited correctly and provide weekly or monthly statements that break down performance by campaign and traffic source.

Marketing tools and support

We supply a suite of marketing materials including banners, landing pages and campaign-ready creatives optimized for desktop and mobile. Our team helps localize content for Canadian audiences and can provide A/B testing suggestions. For streamers and content creators we offer customized tracking links and on-demand creatives to support live promotions.

Long-term cooperation

We aim for lasting partnerships rather than one-off campaigns. Top-performing partners are eligible for custom deals, higher-tier terms and priority support. Over time we’ll work with you to refine offers, adjust targeting and grow joint revenue streams. If you’re ready to scale, LuckyRed is prepared to match effort with practical commercial support and clear, timely communication.